You put it on your head. That’s the full extent of the design philosophy here. It blocks the sun, covers bad hair days, and advertises itself honestly: Just a Hat.
- 100% cotton twill
- Adjustable strap
- Embroidered text, so you’ll never forget it’s a hat
Every piece is made only when you order it. No warehouses. No piles of unsold inventory. Just a shirt, a hoodie, or a bag that didn’t exist until you wanted it.
This means:
- Less waste — because we don’t produce what nobody asked for.
- Better sustainability — because parody fashion can still be responsible.
- More intention — because your hoodie is made just for you, not for a shelf.
It’s not fast fashion. It’s not slow fashion. It’s just on-demand.
